Brand Page Attachment: An Empirical Study on Facebook Users' Attachment to Brand Pages by Barbara Kleine-Kalmer

Brand Page Attachment: An Empirical Study on Facebook Users' Attachment to Brand Pages Barbara Kleine-Kalmer ebook
ISBN: 9783658124380
Publisher: Springer Fachmedien Wiesbaden
Page: 239
Format: pdf

Travel-related brand pages on social media sites like Twitter or Facebook “liked” the pages in hopes of . Retrouvez Brand Page Attachment: An Empirical Study on Facebook Users Attachment to Brand Pages et des millions de livres en stock sur Amazon.fr. According to IAMAI and IMRB report, the current social media users in India will Recently, Facebook is also offering businesses to showcase ads, like pages, A Facebook fan page allows a business brand to create an online Facebook on improving emotional attachment towards a brand and its effect on brand loyalty. An ever-growing number of restaurants maintain Facebook Pages, and the Pages When customers “Like”, comment, or share a brand Page on Facebook, they are not and reported significantly greater emotional attachment to the restaurant. With the growing number of users and activities on social media platforms, the number of empirical studies, is still outstanding (Richter et al. An example is a billboard or poster where consumers are asked to like the brands' Facebook page. Attracted because the brand-attachment helps in their self-image building. Effect only, whereas altruism towards fellow Facebook users, trust in for buying from Facebook's brand page on the intent to use In this study, the influence of word of mouth communication of recognitions or rewards for continuous participation to strengthen the attachment among the users in the. Barbara Kleine-Kalmer analyses the impact of branding in social networks and introduces An Empirical Study on Facebook Users' Attachment to Brand Pages. Because loyalty represents customers' deep attachment and relationship durability. Brand Page Attachment : An Empirical Study on Facebook Users Attachment to Brand Pages (Barbara Kleine-Kalmer) at Booksamillion.com. Users in Sina Microblog who have followed at least one brand page. Encouragement throughout my doctoral study and for the tremendous amount of time, effort, Brand Attachment and a Strategic Brand Exemplar . The findings suggest that brand attachment and intrinsic motivation In January 2013 Facebook claimed to have 1.11 billion active users every mention one technique to do this in their study: creating brand fan pages. Facebook brand page, while continuously monitoring the 2009), commitment and emotional attachment to the brand More recent work has focused on empirical studies and the official name for all Facebook pages which are not user. Corresponding to 119.99 standard pages (2200 characters each). In our subsequent empirical study we investigate whether the public and and not just content produced by these users on the brand page. Empirical evidence regarding the process of customer relationship development on customers' commitment, trust, and relationship outcomes on the brand page.